The Evolution of the Auto Industry
The Auto Industry continues to undergo profound change. There is no choice especially in light of the Economic Tsunami we've been through and continue to deal with despite the happy talk coming out of World Governments.
The tie-up between Daimler and Renault is fascinating. Renault pioneered this cross-ownership concept when it took a majority stake in Nissan back in the 1990's. Up to then, Nissan was a company that was on the verge of being another relic of history.
Daimler and Renault happen to be two of the major players who seem to have survived the calamity in reasonable shape. GM and Ford are shadows of their former self. Daimler's Smart technology and Renault-Nissan's committment for electric car production will be quite a scene to watch. They seem to embrace the fact that "Green is Good". As for others, we shall see.
The tie-up between Daimler and Renault is fascinating. Renault pioneered this cross-ownership concept when it took a majority stake in Nissan back in the 1990's. Up to then, Nissan was a company that was on the verge of being another relic of history.
Daimler and Renault happen to be two of the major players who seem to have survived the calamity in reasonable shape. GM and Ford are shadows of their former self. Daimler's Smart technology and Renault-Nissan's committment for electric car production will be quite a scene to watch. They seem to embrace the fact that "Green is Good". As for others, we shall see.
Mike Pouraryan
